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A hundred boats struggling RANKING (PNC’s original business strategy)
Brave and resolute is the foundation for forwarding and methodology for the flowing escort RANKING Is the compass to achieve the goal of Eight systems construction to support us towards excellence
PNC Profile RANKING Group Members Development History Corporate Culture Brand
A hundred boats struggling WE ARE RANKING
Resilience in action describes the “quality wind in our sails” RANKING (PNC’s original business strategy)
Determined resolution is our bedrock for progress
Strategic logic promises competitive success
RANKING is our ‘eight systems compass’ towards excellence
Risk Control Risk System

Enterprises need to develop healthily, especially in terms of sustainable, resilient, clean development.

Risk management and control is PNC’s general approach for its way forward to ensure sustainable, resilient, and healthy development.

Embedded risk analysis, management and control always represent our default setting in the operation process.

For strategic business objectives, the company identifies, evaluates and analyzes the risks from top to bottom. We implement strategies and measures of early warning risk assessment & prevention, alongside emergency management systems.

Internal audit, internal control and risk control are a counterbalance to the operation of the company, and also a promotional tool for the healthy development of the organization.

Advanced Technology

User needs are the starting point of all the company’s activities.

User needs drive our continuous investment in research and development to maintain the advantages of product technology.

For more than 20 years, PNC has been committed to developing products and services around the core processes and key manufacturing processes, benefitting users via today’s and tomorrow's technology. PNC’s users are mainly in the strategic emerging industries, whether photovoltaic industry technology iteration, display field product iteration, semiconductor lighting technology development, long research and development in the field of biological medicine and industrialization, or the process of integrated circuit industry. We have the honor to develop alongside our users; our R&D continually enhances users’ industrialization. Using advanced technology to interact with users is a long and sometimes difficult path, but one which leaves us sensing the maximum achievement process.

Network of Marketing

High intensity of R&D investment, local construction capacity, continuous improvement of the local supply chain throughout the country and the global service locations are our best networks. We establish an effective communication approach with our users for professional discussions. We respond quickly to the needs of users. We fight alongside our users, working together in our industry.

Keep high WTP & Low COST User value / Most cost effective

Either cost effective or being unique

We try to set goals for both the value of the product and the price of the product. It is a difficult and time-consuming job to meet users’ requirements of value for money. However, via continuously setting goals and challenges, we always win trust and respect.

Innovation & IT system – Digitalization

Innovation is strategy. Innovation leads us in our pursuit of excellence. Innovation requires strong cultural cultivation and respect for diversity. We value the diversity of each individual and encourage innovation.

Execution and innovation are sometimes in conflict. Every delivery is a commitment, requiring strong execution. However, strong execution often inhibits innovation. In PNC, our rules are: whenever there is a task initiation (user requirements), top-down sequences with high execution; when tasks end, no level of differentiation of high diversity. Everything with a special condition can create smoother pathways.

Digitalization is also a strategy. Digitization is the core strategy for enterprises to innovate and develop high quality development-to-excellence.

Niche Market

Long-term service to user technology iteration and industry development, so that we can benefit from better insights into the professional needs of users. In our product portfolio, we focus on building sustainable advantages, selecting niche business in the product category, determine key goals, and take effective strategic actions to transform the professional ability of the enterprise into the growth pole of the enterprise.

Great People – Talent Strategy

The country prospers with talent as its foundation. Enterprise development should be talent-oriented.

In the process of enterprise competition and development, talent resources are the basic, core and strategic resources which determine the strength of enterprise competitiveness with enterprises moving ‘from good to excellent’. Science and technology are the primary productive forces and human resources are the primary priority resources.

Talent strategy should always focus on the growing business strategy, building teams that can win battles and grow individually. The key factor is value creation-value evaluation and value distribution.